Privacy statement

Our data privacy statement, sets out how we handle personal data on the website

Data privacy relevant information on the other products of smartclip can be found on the home page.

We are aware of the importance to users of how personal data are handled and we assure you that we observe all relevant legal requirements. We consider the protection of your privacy to be of paramount importance. For this reason, compliance with the legal requirements on data privacy is, for us, a matter of course.


smartclip Europe GmbH
Überseeallee 10
20457 Hamburg
Phone: +49 040 286686 100
For data protection matters, please contact the following telephone number: +49 251 9811 56 24 56

Thomas Servatius, Dr. Oliver Vesper

Data protection commissioner

Contact our data protection commissioner

For all questions and concerns regarding your data, please contact

If you wish to communicate directly with our data protection commissioner (e.g. concerning a particularly sensitive issue), please contact by post, as communication by email can be subject to security gaps. Please indicate in the inquiry that your concern relates to the company smartclip.

ePrivacy GmbH

represented by Prof. Dr. Christoph Bauer

Burchardstraße 14, 20095 Hamburg - Germany

Representative of controllers or processors not established in UK (Article 27 UK GDPR)

UK Representative Service for GDPR Ltd.
7 Savoy Court
London WC2R 0EX
United Kingdom

Personal Data

Personal data refers to any information about personal or factual circumstances of an identified or identifiable person. This includes information and details such as your name, home address or other postal address, telephone number and also your e-mail address.

Legal basis

Your data are handled according to the following legal provisions:

  • With regard to data communicated in forms, etc. with your consent, Art. 6(1) (a) GDPR
  • With regard to services you use for the performance of a contract , Art. 6(1) (b) GDPR
  • Otherwise, with particular regard to statistical data and online identifiers based on legitimate interests, Art 6(1) (f) GDPR (see below)

Legitimate interests

When handling your data, we pursue the following legitimate interests:

  • Improving our service
  • Protecting against misuse

Data sources

Unless otherwise specified, we obtain the data from you (including via devices used by you).

Retention period

We retain your data,

  • if you have consented to this as part of processing, until such time as you withdraw your consent,
  • if we need the data to undertake an agreement, until such time as the contractual relationship with you ceases or legal retention periods expire,
  • if we use the data on the basis of a legitimate interest, until such time as your overriding interest obliges us to delete or anonymise them.

Purposes of use

Personal data will only be collected by us to the extent and for the purpose for which you provide the data to us, e.g. for registration.

We use and store your personal data as part of our services for the following purposes only if you have provided us with your express consent: to clarify data privacy related questions of our users via a contact request form.

Data protection

We have taken extensive technical and organisational measures to secure your data against potential risks, such as unauthorised login or access, unauthorised perusal, amendment or distribution, as well as against loss, deletion or misuse.

In order to protect your personal data against unauthorised access by third parties when being transmitted, we secure data transmissions, if necessary, using SSL encryption. This is a standard encryption procedure for online services, particularly for the Internet.


Every time you access our web pages, usage data are transferred through your specific web browser and stored in the form of protocol files (known as server log files). The datasets stored in this way contain the following data:

  • The domain from which the user is accessing the website
  • Date and time of access
  • IP address of the accessing computer
  • Website(s) which the user is visiting in the context of the offering
  • Amount of data transferred; browser type and version
  • Operating system used; name of internet service provider
  • Indication of whether access was successful

These logfile datasets are analysed in anonymised form, to improve the offering and make it more user-friendly, to identify and resolve errors, and to control server workloads.


Cookies are small files that your browser stores on your PC in a directory designated specifically for this purpose. These cookies can be used e.g. to find out whether you have already visited a website. Most browsers accept cookies automatically. Nevertheless, you can change the settings in your browser, so that no cookies can be stored or so that your explicit agreement is required before any cookies are stored. You can also delete previously set cookies at any time. Please note that disabling cookies may result in your use of our website being restricted.

We need cookies to technically operate our website, e.g. to check and store the selected language. Furthermore, by using cookies we ensure the security of the website (using captchas) as well as set correct permission in the login section.

Below you will find a current overview of all cookies used by smartclip:

NameProviderPurposeDescriptionStorage TimeType
cafsmartclip.netAd server deliverycampaign frequency capping30 daysHTTP Cookie
crexsmartclip.netAd server deliverycreative exclusion30 daysHTTP Cookie
crfsmartclip.netAd server deliverycreative fc30 daysHTTP Cookie
crseqsmartclip.netAd server deliverycreative sequence30 daysHTTP Cookie
lifsmartclip.netAd server deliveryline item frequency capping30 daysHTTP Cookie
pubfsmartclip.netAd server deliverypublisher fc30 daysHTTP Cookie
segmentssmartclip.netAd server deliverysegments seen/ visitedup to 1 yearHTTP Cookie
sitfsmartclip.netAd server deliverysite fc30 daysHTTP Cookie
dspuuidsmartclip.netDSP / SSP biddinguser IDs of different DSPS/ each DSP where we host the matching table30 daysHTTP Cookie
psynsmartclip.netDSP / SSP biddingpartner data synchronization30 daysHTTP Cookie
uuidsmartclip.netmandatory/Ad server deliverySmartX user ID30 daysHTTP Cookie
optinsmartclip.netmandatory/data privacy settingscookie opt-in30 daysHTTP Cookie
optoutsmartclip.netmandatory/data privacy settingscookie opt-out1 yearHTTP Cookie
conversionsmartclip.netMeasurementconversion cookie30 daysHTTP Cookie
uucsmartclip.netMeasurementunique users on campaign30 daysHTTP Cookie
uulismartclip.netMeasurementunique users on line item30 daysHTTP Cookie
uupsmartclip.netMeasurementunique users on publisher30 daysHTTP Cookie
uussmartclip.netMeasurementunique users on site30 daysHTTP Cookie

Rights of the data subject

Right to access, rectification, right to object, to complaint, erasure and blockage.

  • You have the right to request information about whether and which personal data is processed by our company. You also have the right to demand that your personal data is rectified or amended.
  • Under certain circumstances, you have the right to request that your personal data should be deleted.
  • Under certain circumstances, you have the right to demand that the processing of your personal data should be restricted.
  • You can withdraw your consent to the processing and use of your data completely or partially at any time with future application.
  • You have the right to obtain your personal data in a common, structured and mechanically readable format.
  • If you have any questions, comments, complaints or requests in connection with our statement on data protection and the processing of your personal data, you can also contact our data protection officer in detail.
  • You also have the right to complain to the responsible supervisory authority if you believe that the processing of your personal data is in violation of the legislation.

Requirement or obligation to provide data

Insofar as this is not expressly stated, when data are collected, the provision of data is neither required nor obligatory.

Date of issue of this data privacy statement


We reserve the right to make amendments at any time to this data privacy statement for future effect.

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